February of 2017 saw the lowest amount of recorded snowfall for the area in recent history. So what, right? As Ontario residents, we have become accustomed to the flexible meaning of shoulder season — that period between mid-October to December and what was normally early April to late May. The unpredictability of these periods, as they expand and shrink randomly from year to year, posed an interesting challenge for me.
I was asked by the Ontario Highlands Tourism Association (OHTA) at the beginning of February 2018, if I would shoot winter imagery stock photos for general digital media use. Yes — this past February — the month following in which it didn't snow. In addition, they wanted me to trial a new format of photo shoot. If you visit their website www.comewander.ca you will see that a large part of their brand is built on authenticity — that buzzword which makes marketers feel all good about themselves. But OHTA is serious about promoting the region as it really is, and it's one of the reasons I love living in this area.
Most locals make no bones about the fact that modern eco-friendly tourism is generally an afterthought. Traditional industries are in decline. The widely accepted forms of recreation involve 4-stroke engines: ATVing, snowmobiling and big, big bass boats.
So how do you capture a tourism experience authentically in this area that extends from Highway 7 to Algonquin Park and east to the Ottawa River? And how do you capture winter in this area at the beginning of May when it hasn't snowed in over a month? In many places the brown hew far exceeded most patches of white. It was a challenge to say the least. Well my girlfriend, our two friends and their dog Pepper piled into a my little hatchback with cross country skis, snowshoes and fat bikes. Below you will find a one-image per location snap shot of our journey. Hopefully it looks like winter to you.
*Remember: if and when you travel here, make sure you tag #comewander in order to be featured*