New Norda RZ001 Trail Running Shoe
This past spring I had the chance to collaborate with a Canadian running shoe company NordaRun and Ray Zahab. The Norda 001 Ray Zahab is a limited edition trail running shoe designed and built with sustainability and toughness being mirrored together seamlessly.
I’ve had the chance to work with Ray on a number of projects. The concept for this one came together quickly and we found a funky geological location to make images for this shoe launch. I am not an athlete or a runner for that matter. But I love being around people who are passionate about movement and love what they love to do.
It’s also been a year of stress, anxiety, and for me - no work. In some ways I’ve had to relearn the mechanics of light, editing styles and working in the manic time frame that usually come with these sorts of projects. Because this shoe, which comes in six styles (three for men and three for women), was being released for the first time, I wanted the options for the client to evoke a different feeling depending on what is being focused on. The set below was created with muted colors so that the main color that pops out at you are the awesome shoe colors. Check it!
